Kakadu plum an Australian native species- has the highest vitamin C content of any fruit in the world, measuring up to 7000mg per 100g of fruit- that’s around 100 times that of oranges.
Its botanical name is Terminalia ferdinandiana and its other monikers include Billy Goat Plum, Green Plum, Salty Plum, Wild Plum, Murunga, Marnybi, Manmohpan, Kullari Plum and Gubinge.
The latter is considered a gift of the Dreamtime by Aboriginal culture and everything – from the bark to the gum, the leaves and the fruits – has been used in all kinds of indigenous medicine for generations.
Kakadu plum is not only rich in Vitamin C, it also contains trace minerals and anti-oxidants that nourish and invigorate the skin, including Vitamin E, zinc, folic acid and carotenoids.
It is no wonder then that this potent small bitter fruit is now making a huge impact in global cosmetics. The cosmetic industry has had a great interest in Vitamin C for decades because it is a vitamin we do not synthesis ourselves, and research has shown its benefits to potential for improving collagen and elastin, among other anti-ageing support functions.
Vitamin C benefits in skincare range from:
- Improving a variety of inflammatory skin disorders
- Reduces skin redness
- Strengthens capillaries
- Reduces dark circles and puffiness under the eye
- Active protection from damaging free radicals
- Reduces coloured pigmentation in the skin
- It has a significant effect on improving skin hydration, which is important for the normal cutaneous metabolism and also to prevent skin alterations and early ageing
Australian species are insanely clever!
Most Australian species’ have evolved over millions of years, dating back to Gondwana, the supercontinent comprising of South America, Africa, India and Antarctica. This massive land mass (once covered by rainforest and ferns) began to break up around 180 million years ago, but it was only 50 million years ago that Australia drifted North, away from Antarctica and the Southern Polar region. Where Antarctica began to freeze due to colder climatic conditions, our climate became warmer and drier and a new species of plants that were nowhere else to be found began to dominate our landscape.
Australia’s flora survives some of the harshest, extreme and aggressive environmental stressors on the planet. Challenging unpredictability including harsh temperatures, high UVA/UVB exposure, high winds, high salinity, low rain fall, long periods of drought and then intense wet seasons.
This requires plant life to be highly efficient at creating phyto-nutrients and storing them to ensure their survival and reproduction. Phyto-nutrients are basically chemicals produced by plants to stay healthy, and thwart competitors, predators and pathogens. They also provide significant health benefits for humans by promoting optimal cellular function and communication.
The kakadu plum is very efficient at creating and storing phyto-active compounds, because they don’t know when they’re going to get rain. Rainfall might not occur for months, so they’ve got to have a store house of phyto-actives to sustain survival when they’re hit by stresses, whether it’s high winds, tropical storms, low rainfall, high UV, that sort of thing – they’ve like their own little pharmacy.
Kakadu plum is harvested by Indigenous communities exclusively in the Kimberley, Northern Territory and Arnhem Land.
Indigenous people understand their species, their land, how to manage their land and harvest, and have an incredible understanding and history of what the Australian natives can offer. How beautiful to have isolated indigenous communities cultivating and harvesting this amazing super fruit while also maintaining a pristine land.
With consumers driving brands to deliver natural solutions, and demanding traceability back to natural source, Australia and its species’ are ticking all the boxes – new sources, new phyto-actives, a new palette of natural tools, new imagery, and new stories all supported through socially responsible and sustainable horticulture.
S8-28 Assist anti-ageing serum
Replete with Kakadu plum, Claire Hill’s S8-28 Assist anti-ageing serum is packed full of Vitamin C and other powerful polyphenols and their derivatives to provide your skin with potent anti-inflammatory, anti-oxidant, skin whitening and collagen stimulating properties.
In addition, our serum contains the active Hyanify™ which stimulates hyaluronic acid synthesis – replenishing and ‘plumping’ the outer appearance of the skin. Studies show up to a 70.6% reduction in the depth and visibility of smile lines after 14-28 days of use.