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How to significantly lighten Hyper-Pigmentation

This might surprise you but, as well as lines and wrinkles, an uneven, pigmented skin tone can inflate your perceived age, whatever your life stage. Pesky hyper-pigmentation starts popping up in your 20s and, according to scientific research, those brown spots can make you appear up to a decade older than you actually are. How? Well, our brains register skin luminosity as a sign of youth but, because light struggles to bounce off discolouration, your complexion instantly appears less luminous to the eye if you have brown spots and redness. 

What causes Hyper-Pigmentation?

Light is the main culprit. As soon as the sun rises in the morning, your skin starts soaking up UV. If you’re keen to prevent Hyper-Pigmentation you’ll have to be vigilant about sun protection all year round. As well as photo ageing, environmental factors (including blue light from your mobile phone), chronological ageing (you can’t stop time) and your general health (here’s lookin’ at you hormones) can also affect your skin tone over time, so even staying indoors doesn’t equal full protection from pigmentation.

IsHyper-Pigmentation inevitable?

Let’s just get a little technical for a second. Basically, your skin has two different types of melanin: black to brown eumelanin, and yellow to red pheomelanin. Every one of us has a different ratio of these melanin types and that’s what determines the colour of our hair, skin and eyes. However, certain factors, such as sunlight, can send the production and accumulation of melanin in your skin into overdrive, causing your complexion to discolour. 

So how can I fade brown spots?

Prevention is important (yep, that old slip slop slap chestnut!), but clever skincare technology has made it possible to fade existing Hyper-Pigmentation to a genuinely remarkable level. That latest buzz ingredient is Algativ LightSKNTM, a blend of green and brown microalgae fractions that have been biotechnologically encapsulated in liposomes (a minute spherical sac) so that they can get deep into the skin. Once there, they reduce the production of melanin, effectively lightening brown spots over time.

So it whitens the skin?

Let’s clear up this misconception quick smart – Algativ LightSKNTM is not a whitening ingredient. A skin-whitening ingredient works differently because it reduces melanin everywhere in your skin, so it lightens your natural skin tone as well as pigmentation. Skincare technology has come a long way and we can now directly target lighteningHyper-Pigmentation spots only. What makes Algativ LightSKN so unique is that it decreases the amount of melanin in age spots, but it leaves your natural skin tone alone. Pretty smart, huh?

So I can lightenHyper-Pigmentation without whitening my skin? 

Exactly. Algativ LightSKNTM won’t affect your natural skin tone because it specifically targets hyper-pigmented spots only, reducing the discolouration where it occurs to create a more even-toned complexion. As it takes around a month for your skin cells to turn over, you’ll need to use a product with this clever pigmentation-busting ingredient for more than 28 days to see a visible difference. We’ve added Algativ-LightSKNTM to our popular Micellar Water formulation because that’s the most effective way to deliver a hyper-pigmentation reducing ingredient to the melanin-forming layers in the skin.

Micellar waters are zero effort – you don’t need to rinse them off with water, and this allows active ingredients like Algativ LightSKNTM to penetrate deep into the skin and get to work where they’re needed, before you seal the surface with moisture.

Is there anything else I can do? As well as significantly lightening hyper-pigmentation, improving collagen and elastin in the skin will also make a difference. As well as plumping up the skin, collagen and elastin create a smoother surface, which helps light bounce off more easily. The more light that bounces off skin, the more luminous it looks. And luminosity is the secret to taking years of your skin age. Just like that.


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